Imagery
Imagery is where the cloud feeling becomes literal. Favor photographs with air in them — open skies, soft light, a sense of space and quiet — over busy, saturated, crowded shots.
Direction
Section titled “Direction”- Light and atmosphere over spectacle. Morning mist, low sun, a sea of clouds from a mountain viewpoint. Mood over postcard.
- Room to breathe. Negative space is part of the composition, not wasted space — it’s also where text can sit comfortably.
- Human but unhurried. People are welcome in frame when the moment feels real and calm, not staged.
- Honest places. Real locations and textures over generic stock.
- Heavy filters, crushed contrast, or oversaturation.
- Crowded, chaotic compositions with no place to rest the eye.
- Clichéd “tourist” framing that flattens a place into a checklist.