Logo
Clear space
Section titled “Clear space”Give the logo room to breathe — it’s a cloud, after all. Maintain clear space on all sides equal to the height of the logo’s primary element, and never crowd it with text or other marks.
Minimum size
Section titled “Minimum size”Set a minimum size below which the logo is not used, to keep it legible. This will be specified once the final artwork exists (typically expressed in pixels for screen and millimeters for print).
Misuse
Section titled “Misuse”Once the logo is final, this section will show what not to do — but the principles are constant:
- Don’t stretch, squash, or rotate it.
- Don’t recolor it outside the approved palette.
- Don’t add effects (shadows, glows, outlines).
- Don’t place it on a busy background that compromises legibility.
- Don’t recreate or approximate it — always use the supplied files.
When ready, logo files will live on the assets bucket alongside the other brand assets:
https://assets.cocolotravel.com/logos/