Skip to content
COCOLO Brand

Logo

The cloud

Section titled “The cloud”

The COCOLO logo is a cloud. More than a symbol, it carries the soul of the brand.

The cloud represents movement, change and freedom. It awakens the inner child in all of us, calling for adventure and inviting our imagination to roam free. Unbound by gravity, it drifts between worlds, between cultures, between moments.

Visually it carries a subtle Japanese inspiration — its flowing curves and elegant loops a quiet nod to the aesthetics of the East — yet it transcends the cliché of the typical Japanese travel agency. It looks toward the future, reflecting COCOLO’s ambition to grow beyond Japan.

The cloud is the vessel for the four pillars:

  • Kodawari — the relentless pursuit of detail and craft, visible in every curve of the symbol
  • Sensorial — the cloud evokes sensation, texture, and the intangible beauty of travel
  • Stillness — floating effortlessly, the cloud embodies calm, pause and mindful presence
  • Wabi-Sabi — imperfect, organic and natural, it finds beauty in the ephemeral and the incomplete

Logo construction

Section titled “Logo construction”

The logo exists in three forms — primary lockup, symbol only, and symbol in a circle — each in linear and solid variants.

Symbol only The cloud symbol is the dominant element of the identity and must always be treated with care and consistency.

  • X — the width of the cloud symbol
  • A — the diameter of the exclusion circle, equal to 1.5X, centered on the symbol

Symbol in a circle When used standalone, the cloud is contained within a circle that defines its boundary. The exclusion zone is a second concentric circle whose diameter A equals the inner circle diameter X plus 1/8 on each side.

Primary lockup The cloud symbol and the “COCOLO” logotype form a unified horizontal lockup.

  • X — the height of the cloud symbol, the dominant element
  • Y — the height of the logotype, set at 1/3 of X — the symbol commands presence, the wordmark stays refined and understated
  • A — the total width of the complete logo unit
  • Z¹ (height) and Z² (width) — the exclusion zone, 15 units on all sides

No text, graphic or visual element may enter the protected space, in any form. The clear space preserves the logo’s elegance and authority in every application.

Misuse

Section titled “Misuse”
  • Don’t stretch, squash, or rotate it.
  • Don’t recolor it outside the approved palette.
  • Don’t add effects (shadows, glows, outlines).
  • Don’t place it on a busy background that compromises legibility.
  • Don’t crowd the exclusion zone with text or other marks.
  • Don’t recreate or approximate it — always use the supplied files.

Files

Section titled “Files”

Logo files live on the assets bucket alongside the other brand assets:

https://assets.cocolotravel.com/logos/